HHSL will only collect Personal Information that is pertinent and necessary to manage the Customer Relationship and will limit the collection of Personal Information to what is reasonably necessary to fulfill the purposes for which it was collected.
The types of Personal Information we collect depends on the nature of the Customer Relationship, and largely falls into three (3) categories:
Personal Information we collect directly from you;
Personal Information we collect automatically; and
Personal Information we collect from other parties.
This Policy applies to the collection of all Personal Information, regardless of how the information is obtained.
PERSONAL INFORMATION WE COLLECT DIRECTLY FROM YOU
HHSL will collect Personal Information directly from you throughout the duration of the Customer Relationship. The types of Personal Information we collect directly from you may include:
Basic Identifying Information Full name (first and last), date of birth, postal address, e-mail address, phone number, username, social media handle, or other similar identifiers.
Profile Information Customer ID, contractor status (as applicable), lifestyle and personal interest information, store and language preferences, account status, activation date, products added to your Wishlist, or in the case of Beaver Homes & Cottages, model preferences and specifications added to Scrapbook, and your subscription to a loyalty program that we participate in.
Transaction Information The type of products or services purchased, returned, or exchanged, order details, delivery information, deposits and total amount charged, payment information, the use of gift cards, and loyalty card information, including the amount points rewarded or redeemed.
Demographic Information Age, gender, and marital status.
Communications Information The date, time, and content of direct communications with us, including customer service inquiries, survey responses, online comments, product reviews, and testimonials.
PERSONAL INFORMATION WE COLLECT AUTOMATICALLY
HHSL may automatically collect certain types of Personal Information through various technologies when you use or access our websites, e-mails or visit HHSL stores. The types of Personal Information we collect automatically from you may include:
Device and Network Data Device hardware number, browser type, IP address, operating system version, language settings, unique device identifiers, serial numbers, screen resolution, usage, and traffic data, how your device interacts with our websites, network information and mobile network data.
Usage Data Your activity on our websites and with our e-mails using cookies, web beacons, pixel tags, and other tracking technologies, including, access dates and times, pages or screens viewed, searches made, and interactions with our e-mails. Refer to the COOKIES AND OTHER TRACKING TECHNOLOGIES section for more information about tracking technologies and how to establish your preferences.
Audio and Visual Information Images, videos, and recordings of your voice when you visit HHSL stores or for customer service quality assurance. We may collect audio and visual information, or a likeness thereof, through the participation in HHSL contests, challenges, surveys, reviews, or events.
Location Data Information that allows us to track your approximate location by manually providing the location information or enabling your mobile device to send us the approximate location.
PERSONAL INFORMATION WE COLLECT FROM OTHER SOURCES
HHSL may collect Personal Information about you from other sources that we have a relationship with, including:
Home Hardware Dealers Point-of-sale transactional data, customer account information, product and service complaints and, with your consent, basic identifying information to distribute commercial marketing materials.
Customer Referrals Full name (first and last) and e-mail address when you have been referred by someone with an existing Customer Relationship.
Carriers Updated delivery and address information, which we use to correct our records.
Social Platforms Behavioural and demographic information when you use or interact with our advertisements through Meta (formerly known as Facebook), X (formerly known as Twitter), Instagram, TikTok, Google, Pinterest, etc.
Other Third-Parties Behavioural and basic identifying information from analytics companies, marketing and advertising service providers and fraud prevention service providers.
PERSONAL INFORMATION WE DERIVE
HHSL may derive information or draw inferences about you based on the other types of Personal Information we collect or receive.
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